With 20+ years in HCP marketing, I share insights and offer consultancy to blend medical expertise with creative strategy.
Geneva, Switzerland
With 20+ years in HCP marketing, I share insights and offer consultancy to blend medical expertise with creative strategy.
Geneva, Switzerland
I’m Aleksei Nikolaev, an experienced professional in HCP marketing with a unique blend of medical, business, and commercial expertise. With a Medical Doctor degree and an MBA, I am passionate about improving healthcare outcomes through strategic marketing initiatives, digital transformation, effective commercial strategies, and stronger doctor and patient engagement.
I founded BrainBox Pharma, a consultancy dedicated to pioneering HCP marketing strategies that enhance healthcare outcomes.
Our strategy development services include identifying gaps in the needs of healthcare professionals (HCPs) and patients, conducting comprehensive competitor reviews, and developing effective positioning and key messages. We also focus on concept development for new products and support market research to ensure informed decision-making and strategic planning.
We specialize in retranslating strategic plans into actionable execution through comprehensive launch and re-launch toolkits. This includes developing HCP and patient-related materials, creating launch event materials, and designing impactful presentations and detail aids for sales calls, ensuring your strategy is effectively implemented in the market.
Our scientific support services involve retranslating clinical study results into robust marketing strategies. We create comprehensive KOL engagement plans, review scientific evidence gaps of products and competitors, and propose clinical studies and publications to reinforce product communications. This ensures that your marketing strategies are grounded in solid scientific evidence and effectively communicated to your target audience.